BlackBerry has announced the official launch of BlackBerry 9720, a combination of BB7 and the recent BBQ5.The move is aimed at attracting entry level users with a slightly advanced user experience.
The company has been in the news following its latest announcement that it has appointed a committee to explore strategic alternatives which could include partnerships, joint ventures or even a sale.The new phone has been launched in five different colours – black, blue, pink, purple and white - and will be available across the region in including the UAE within the next few weeks.
Making the announcement in an official release BlackBerry said the new smartphone provides the user with an experience of a starter smartphone while taking them to the next level.The smartphone runs of BB 7.1 and features a full QWERTY keyboard, 2.8-inch touchscreen and trackpad for easy navigation, seven hours of talk time and a 5MP camera.
Other features include built-in FM radio, pre-installed apps for social networking and a separate button for BBM messenger among others.
Carlo Chiarello, Executive Vice-President for Products at BlackBerry says: "The BlackBerry 9720 smartphone gives you all the essentials of the BlackBerry smartphone experience to support a communications centric lifestyle.
“It has the best keyboard and functionality for BBM, as well as an updated BlackBerry 7 OS that adds many enhancements. “It's perfect for customers upgrading from a feature phone or entry-level Android or Windows Phone device, as well as existing BlackBerry smartphone customers, that want a richer experience and jump up in style and performance," said Chiarello.
BlackBerry 7 OS
The new BlackBerry 9720 smartphone comes with BlackBerry 7 OS version 7.1, which features an updated interface that lets you swipe to unlock the phone or access the camera from the lock screen, as well as additional enhancements
BBM
The new BlackBerry 9720 smartphone features a dedicated BBM key that makes it quick and convenient to access the globally popular mobile social network, and with its BlackBerry Keyboard, messaging your BBM friends is easy and accurate.
It also includes BBM Voice, which lets you chat over Wi-Fi for free.
Multicast
The refreshed BlackBerry 7 OS lets you quickly type your message once and post it simultaneously and instantly to your friends on BBM, Twitter and Facebook. You can take a picture and post it to multiple social networks all at the same time, from the camera app.
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